What does customer focus mean?

With a customer-focused business strategy, you prioritize the needs of your customers. You can recognize a company that values customer focus by the way it promotes a certain corporate culture. The goal is to improve customer satisfaction and build and deepen stronger relationships with customers. The first step to better respond to customers is clear personas. These help to better understand the customers.

What is the definition of customer journeys?

The marketing term Customer Journey, also called Buyer’s Journey or Users Journey, defines the individual phases that a customer goes through before deciding to buy a product or service and beyond. As an optimal tool, customer journey analysis can perfectly align communication and user experience with individual touchpoints to meet the needs of your different target groups.

Why should I create personas?

Personas can be located not only in marketing, but in all areas of the company. As a company, you want to convince people. This can only be achieved if you know these people and their personal needs, goals and challenges as well as possible. With a persona definition you manage to clearly segment your target groups. A key success factor here is to precisely inquire about and validate the buying behavior and needs of the personas.

▷▷Blog Customer Journey, CX, eCommerce and Marketing Strategy by Faktor K

Getting ahead and doing well with customers.

Talk about success factors of the customer journey analysis

Personas: If you want to win customers, you have to understand them

Marketing strategy with customer journey

Web analytics for target group segmentation

Focus interviews to determine target groups

What are personas?

Difference between Customer Journey and Customer Experience

Faktor K instead of Schema F for more customer focus with Customer Journey

Step by step to touchpoint management

Customer experience management: a holistic approach