Why is a marketing strategy important?

Efficient marketing can contribute greatly to the success in the company. Used correctly, marketing not only helps to attract new customers, but also to consistently increase profitability. The marketing and the corresponding marketing measures are always directed at the target group. Targets, strategy and marketing instruments are all geared to the target customers. However, the heart of marketing is the marketing concept, which describes all marketing measures in detail.

What does a marketing concept include?

A mature marketing concept determines which channels and marketing initiatives should be used to achieve the set business goals. It also specifies at what time which measures will take place. It includes defining the persona(s), pricing, and what features will set your company apart from the competition. A holistic marketing concept thus forms the foundation for the design of your entire marketing.

What is a customer journey map?

Customer journey mapping describes the way of working within customer experience management, i.e. the complete customer journey to the product. In doing so, you look at your company from the customer’s perspective and can better understand the customer relationship. This visualizes in detail the entire customer journey map represented by specific personas.

▷▷Blog Customer Journey, CX, eCommerce and Marketing Strategy by Faktor K

Getting ahead and doing well with customers.

Marketing strategy with customer journey

Difference between Customer Journey and Customer Experience

Talk about success factors of the customer journey analysis

Personas: If you want to win customers, you have to understand them

Web analytics for target group segmentation

Focus interviews to determine target groups

What are personas?

Faktor K instead of Schema F for more customer focus with Customer Journey

Step by step to touchpoint management

Customer experience management: a holistic approach