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  • Marketing strategies
  • Customer Journey Analysis
  • Target group analysis
  • Persona definition
  • Segmentation_Personalization
  • Touchpoint optimization
  • eCommerce optimization
  • Transformation Customer centricity
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  • Competencies
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Getting ahead and doing well with customers.

The Faktor K blog and podcasts for customer journey, customer focus, eCommerce and just good marketing.

Talk about success factors of the customer journey analysis

Personas: If you want to win customers, you have to understand them

Marketing strategy with customer journey

Web analytics for target group segmentation

Focus interviews to determine target groups

What are personas?

Difference between Customer Journey and Customer Experience

Faktor K instead of Schema F for more customer focus with Customer Journey

Step by step to touchpoint management

Customer experience management: a holistic approach

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Faktor K Agentur

Top performances

  • Customer Journey Analysis
  • Persona definition
  • Target group analysis
  • Touchpoint optimization
  • Touchpoint analysis
  • Segmentation_Personalization
  • Marketing strategies
  • eCommerce optimization
  • Digital marketing
  • Design Thinking
  • Transformation Customer centricity

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