Your guide, coach and scout: Daniela Kleck

Daniela Kleck, owner of Faktor K, is your personal expert with over 15 years of experience in marketing, e-commerce and customer centricity for large international and Swiss companies as well as SMEs. She is constantly continuing her education and has degrees in marketing, media science and customer experience. Her ability to set clear goals and plan meticulously led her on a 4000 km hike from Basel to the North Cape. She is equally dedicated to your concerns in order to plan and implement your company’s customer-centric approach. LinkedIn profile of Daniela

The success factor: our experts

Tailored to your industry and challenges, we put together a team of experts for you. We help with the idea, planning and implementation and benefit from our interdisciplinary network.

Daniela Kleck

Expert for customer experience, e-commerce and marketing

Thomas Niederberger

Professional for CRM and data integration

Natalie Breitschmid

Specialist for customer experience and customer journey

Deborah Rösch

Specialist for Data Driven Marketing & Performance

Evelyne Malz

Expert for data strategy, KPIs and data analysis

Thomas Kopp

Expert in design thinking and application development


At Faktor K, the K stands for customer. Or customer orientation. After all, corporate success begins when we succeed in seeing through the eyes of our customers. Implementability is the top priority. We do not stick to gray theory, but draw on over 15 years of practical experience in corporate strategy, marketing and e-commerce.


Design the process of your customer journey with us so that your customers are happy. We support you with experts who come from a wide range of business areas and have a variety of tools, techniques and methods at their disposal. Our advice is always practice-oriented and is tailored precisely to the needs of your company. You will learn how to accompany your customers on their journey through positive customer experiences and how to pick them up with all their senses.

Ready for more customer focus?

Get to know us without obligation and talk to us about your challenges. Take action now!

Contact and appointments


We act as a competent consultant and implementer at your side. We can do a lot, but not everything, which is why we work with partners and networks who work with us on your professional customer orientation.