Guide, coach and scout in one: Daniela Kleck

Faktor K Daniela Kleck has over 15 years of experience in marketing, eCommerce and customer focus. The recognized industry expert and lecturer led large corporations as well as start-ups on the path to success. Besides this vocation, she has another passion: long-distance hiking. Her thirst for discovery and ability to plan meticulously brought her 4000 km on foot from Basel to the North Cape. One goal, one plan and the right equipment – this applies to hiking, just as it does to corporate strategy. For Daniela, customer journey analyses, personas or design thinking are essential equipment for one goal: more customer focus, more satisfied customers, more ROI.

A success factor for you: Our experts

Tailored to your industry and challenges, we put together a team of experts for you. We help with the idea, planning and implementation and benefit from our interdisciplinary network.

Daniela Kleck

Managing Director
Expert trade, hotel industry, banks and insurances

Barbara Spielmann

Expert in trade
Change Management Professional

Doris Oesch

Healthcare expert

Iris Lenardic

Expert for institutions and NGOs
Professional in agile working

Thomas Kopp

Expert in information technology and pharmaceuticals
Professional in design thinking and prototyping

Siobhain Smiton

Expert Change Management and Customer Centric Thinking

Michela Seggiani

Expert for institutions, politics and culture


At Faktor K, the K stands for customer. Or customer orientation. After all, corporate success begins when we succeed in seeing through the eyes of our customers. Implementability is the top priority. We don’t stick to gray theory but draw on over 15 years of practical experience in business strategies, marketing and eCommerce.


To help you shape the Customer Journey process so that your customers are happy, we support you with experts who come from a wide range of business areas and have a variety of tools, techniques and methods at their disposal. Our consulting is always oriented close to the practice and is exactly tailored to your needs. You learn to differentiate yourself through positive customer experiences and to pick up your customers with all their senses.

Ready for more customer focus?

Get to know us without obligation and talk to us about your challenges. Get started.



We see ourselves as your consultants and implementers. We can do a lot, but not everything, which is why we work with partners and networks on a long-term basis who work with us on your professional customer orientation.