If required, we start with an analysis of the 4Ps in marketing (product, place, promotion, price) in an audit in which the entire team can be involved. Our work on the marketing strategy includes potential fields of action for price and product strategies in your company. Based on the target groups, we examine the entire customer journey and use existing data analyses to develop a targeted communication and sales concept. The result is a tailor-made concept that is seamless from analysis to conception and structures and simplifies implementation for the coming months.

  • Oikocredit: Marketing concept with customer journey

    Faktor K developed targeted, data-based marketing strategies for Oikocredit. These personalization measures led to a significant increase in the conversion rate and customer engagement.

    For reference

  • RE/MAX: Marketing conception and lead generation

    After our analysis, we revised the marketing mix and defined clear customer journeys. On website, social media and Google, we aligned technology, messages and content actively and performance-oriented.

    For reference

  • Reuter: Marketing concept for e-commerce store

    After analysing consumer behaviour, we optimized the customer journey of the online specialist retailer for bathrooms and sanitary ware with 80+ measures for all marketing and sales activities.

    Read more


Our approach includes well-founded approaches to positioning and branding. We offer you specific optimization suggestions for each customer channel. Tailored to your individual requirements, we recommend an approach that ensures effective implementation.

We put together the right approach from the following building blocks:

  • Marketing audit
  • Target group analysis
  • Persona definition
  • Positioning and brand platform
  • Customer Journey Analyses
  • Concept per marketing channel
  • Data Driven Marketing

The advantages

Our marketing strategies are customer-centric and execution-driven. In addition to the concept with recommendations for action, we provide you with clear implementation measures for each marketing channel:

  • Improving customer understanding
  • Brand development and positioning with customer focus
  • Clear package of measures per marketing channel
  • Suggestions for optimizing the customer journey
  • Lever to increase sales through optimized customer approach

Companies that trust us with their marketing strategy

In B2C and B2B, from manufacturing to the consumer goods industry – our broad industry experience enriches every project, regardless of size and location. Your company and your customers count with us.

Ready for customer-focused marketing strategy?

Get to know us without obligation. Talk to Faktor K owner Daniela Kleck about the possible procedure.

Learn more about the marketing strategy

With our marketing strategies, you focus on your customers and generate a unique selling point for your brand and your company. Our marketing consulting is based on various analysis methods and is tailored to your individual needs. We will provide you with a well-structured marketing plan and a marketing concept that can be implemented while taking your target groups and company goals into account. We work with the latest tools, use AI instruments to good effect and create automated and personalized marketing that makes a difference.

No content found, add some.