When creating the personas, we use a mix of methods including data analysis, customer surveys, workshops and plausibility checks. This makes it possible to better understand the target group and thus optimize product design, communication and content. Our personas are quantitatively validated. We help you implement and incorporate the personas into your marketing, sales and distribution tools and coach your employees in understanding the customer.


We work with building blocks and develop the right approach together with you. To help you better understand your customers, we help with analytics, surveys and training like:

  • Data Analytics
  • Surveys
  • Quantitative validation of your personas
  • Persona workshops
  • Persona creation

Your advantages

With Faktor K, you recognize what makes your customers tick and thus put them in the spotlight. The personas are applicable and validated. We achieve together:

  • Customer-centric strategies
  • Segment and understand target groups
  • Improve customer understanding
  • Measures for improvement that can be implemented
  • Maketing mix and communication with added value

Companies that trust us for personas mapping

Ready for more target group understanding?

Get to know us without obligation and talk to us about your challenges. Get started!


With the help of our tested persona creation, you will get to know customer needs better and optimize customer centricity. Focus on the customer and create an experience that is compelling at every touchpoint. We will prepare an offer tailored to your needs. In our persona agency, feasibility and validation count. When we develop personas, we always have in mind that you will have to work with them later on. That’s why we don’t just define, but validate with numerical bases, surveys, studies and data.

No content found, add some.