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Faktor K Agentur Logo

Target group analysis: Knowing what you are loved for - and what you are not loved for

Do you want to know what your target groups and customers expect from you? Then just ask! We set up simple and stringent target group analyses and customer surveys for you. By asking clear questions, you will find out exactly what the expectations of your existing or future customers are. In addition to panel or customer surveys, we look at your existing data and previous analyses with a clear focus, because there is also information here that tells us more about the customer.

Survey target groups

Approach

From your customer data and with targeted customer survey concepts, we learn more about the characteristics and needs of your customers. These are used to evaluate customer cluster and segments.

Services

With the help of our uncomplicated questioning techniques, you will find out what the customer expects from you. We use the following tools to do this:

  • Customer surveys
  • Panel surveys
  • Cluster, segmentation and data analysis
  • Evaluation of customer and target group needs
  • Persona creation

Your advantages

You learn more about the buyer segments and the buying behavior of your customers and get to know the wishes of your customers through:

  • Customer-centric strategies
  • Improve customer understanding
  • Quantitative customer view
  • Segmented customer analysis

Ready for more customer focus?

Get to know us without obligation and talk to us about your challenges. Get started!

Start customer analysis now

With simple and straightforward customer analysis techniques, you can find out what your customers want. Target group analyses help position your brand and customer optimization puts your company on the road to success. Our processes also support you in optimizing websites, customer journeys and marketing tools.

Insights and cases