Manor: Social media concept with customer focus
The task was to pick up the different target groups on the right social media channels and convince them with the right content. Our solution was a clear channel strategy with defined themes based on customer needs and trends on the platforms.
Reuter: Customer Journey Analysis for eCommerce Shop
Analysis of the consumer behavior of the Swiss and alignment of the customer journey with more than 80 concrete measures and fields of action for all touchpoints of the customers of the online specialized trade for bathrooms and sanitary facilities.
melectronic: Personas definition and validation for electrical retailers
Using focus interviews, surveys and data analysis, Faktor K defined melectronic’s new personas. In addition, clear segmentation criteria were defined to identify the personas in the course of the customer journey.
Walder shoes: personas definition, design, implementation
New personas were defined with empathy maps and designed with high quality. With workshops, internal surveys and constant communication measures, we explain the personas in the company and coach their application.
Bertschi Café: Design concept and eCommerce strategy
Faktor K redesigned the advertising materials and the e-commmerce store with a high focus on the customers. For marketing, we relied on end-to-end social media templates, a customer-centric theme plan, and performance marketing via Google Ads and social ads.