Privacy

The following declaration on data protection is valid for the website of Faktor K GmbH.
Based on Article 13 of the Swiss Federal Constitution and the data protection provisions of the Swiss Confederation (Data Protection Act, DPA), every person is entitled to protection of his or her privacy as well as protection against misuse of his or her personal data. We comply with these regulations. Personal data is treated as strictly confidential and is neither sold nor passed on to third parties. In close cooperation with our hosting providers, we make every effort to protect the databases as well as possible from unauthorized access, loss, misuse or forgery.

Collection, processing and use of personal data
Personal data is information that can be used to identify a person, i.e. information that can be traced back to a person. This includes the name, email address or phone number. But also data about preferences, hobbies, memberships or which websites were viewed by someone count as personal data.
Personal data is only collected, used and passed on by us if this is permitted by law or the users consent to the data collection.
If corresponding data is collected, this data can be used accordingly with analysis and tracking providers.

Server log files
As with any connection to a web server, the server of our web hosting logs and stores certain technical data. These data include the
– Name of the retrieved web page
– File
– Date and time of retrieval
– Data volume transferred
– Message about successful retrieval
– Browser type together with version and language
– the operating system of the user
– Referrer URL (the previously visited page)
– IP address and the requesting provider.

This is necessary for technical reasons in order to provide you with our website. The web hosting provider protects this data from unauthorized access using technical and organizational measures and does not pass it on to third parties. To the extent that we process personal data in the process, we do so based on our interest in providing you with the best possible user experience and ensuring the security and stability of our systems.

Cookies and right to object to direct advertising
You can manage many online ad cookies from companies through the US site http://www.aboutads.info/choices/ or the EU site http://www.youronlinechoices.com/uk/your-ad-choices/.
Cookies” are small files that are stored on users’ computers. Different information can be stored within the cookies. The primary purpose of a cookie is to store information about a user (or the device on which the cookie is stored) during or after his visit within an online offer. Temporary cookies, or “session cookies” or “transient cookies”, are cookies that are deleted after a user leaves an online offer and closes his browser. In such a cookie, for example, the contents of a shopping cart in an online store or a login status can be stored. Permanent” or “persistent” cookies are those that remain stored even after the browser is closed. For example, the login status can be saved when users visit them after several days. Likewise, such a cookie may store the interests of users, which are used for reach measurement or marketing purposes. Third-party cookies” are cookies that are offered by providers other than the responsible party that operates the online offer (otherwise, if they are only its cookies, they are referred to as “first-party cookies”).
If users do not want cookies to be stored on their computer, they are asked to disable the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.
A general objection to the use of cookies used for online marketing purposes can be declared for a large number of the services, especially in the case of tracking, via the U.S. site http://www.aboutads.info/choices/ or the EU site http://www.youronlinechoices.com/. Furthermore, the storage of cookies can be achieved by means of their deactivation in the browser settings. Please note that then not all functions of this online offer can be used.

Facebook Social Plugins
This offer uses social plugins (“plugins”) of the social network facebook.com, which is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). The plugins are recognizable by one of the Facebook logos (white “f” on blue tile or a “thumbs up” sign) or are marked with the addition “Facebook Social Plugin”. The list and appearance of the Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/.
When a user calls up a website of this offer that contains such a plugin, his browser establishes a direct connection with the Facebook servers. The content of the plugin is transmitted by Facebook directly to your browser, which then integrates it into the website. The provider therefore has no influence on the scope of the data that Facebook collects with the help of this plugin and therefore informs users according to its level of knowledge:
By integrating the plugins, Facebook receives the information that a user has called up the corresponding page of the offer. If the user is logged into Facebook, Facebook can assign the visit to his Facebook account. When users interact with the plugins, for example by clicking the Like button or posting a comment, the corresponding information is transmitted from your browser directly to Facebook and stored there. If a user is not a member of Facebook, it is still possible for Facebook to obtain and store his or her IP address.
The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as the related rights and settings options for protecting the privacy of users can be found in the privacy policy of Facebook: https://www.facebook.com/about/privacy/.
If a user is a Facebook member and does not want Facebook to collect data about him or her via this offer and link it to his or her membership data stored on Facebook, he or she must log out of Facebook before visiting the website.
It is also possible to block Facebook social plugins with add-ons for your browser, for example with the “Facebook Blocker”.

Facebook Remarketing/ Retargeting (Custom Audience)
The Facebook Pixel of the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA is integrated on our pages. When you visit our pages, a direct connection between your browser and the Facebook server is established via the Facebook pixel. Facebook thereby receives the information that you have visited our site with your IP address. This allows Facebook to assign the visit to our pages to your user account. We can use the information thus obtained for the display of Facebook Ads or for tracking functionalities. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Facebook. For more information, see Facebook’s privacy policy at https://www.facebook.com/about/privacy/. If you do not want any data to be collected via Custom Audiences, you can deactivate Custom Audiences here.

Online presence in social media
We maintain online presences within social networks and platforms in order to be able to communicate with the customers, interested parties and users active there and to inform them about our services there. When calling up the respective networks and platforms, the terms and conditions and data processing policies of their respective operators apply.
Unless otherwise stated in our privacy policy, we process the data of users insofar as they communicate with us within the social networks and platforms, e.g. write posts on our online presences or send us messages.

Google Tag Manager
Google Tag Manager is a solution that allows us to manage so-called website tags via an interface (and thus, for example, integrate Google Analytics and other Google marketing services into our online offering). The Tag Manager itself (which implements the tags) does not process any personal data of the users. With regard to the processing of users’ personal data, reference is made to the following information on Google services. Usage Guidelines: https://www.google.com/intl/de/tagmanager/use-policy.html.

Google Analytics
We use Google Analytics, a web analytics service provided by Google LLC (“Google”), based on our legitimate interests. Google uses cookies. The information generated by the cookie about the use of the online offer by the user is usually transmitted to a Google server in the USA and stored there.
Google is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
Google will use this information on our behalf for the purpose of evaluating your use of our website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Thereby, pseudonymous usage profiles of the users can be created from the processed data.

We use Google Analytics only with IP anonymization enabled. This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there.
The IP address transmitted by the user’s browser is not merged with other data from Google. Users can prevent the storage of cookies by setting their browser software accordingly; users can also prevent the collection of the data generated by the cookie and related to their use of the online offer to Google as well as the processing of this data by Google by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de.
For more information about Google’s use of data, settings and opt-out options, please see Google’s privacy policy (https://policies.google.com/technologies/ads) and the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated).
Users’ personal data is deleted or anonymized after 26 months.

Google Universal Analytics
We use Google Analytics in the form of “Universal Analytics”. “Universal Analytics” refers to a method of Google Analytics in which user analysis is performed on the basis of a pseudonymous user ID, thus creating a pseudonymous profile of the user with information from the use of different devices (so-called “cross-device tracking”).

Target group formation with Google Analytics
We use Google Analytics to display the ads placed by within advertising services of Google and its partners only to those users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited), which we transmit to Google (so-called “remarketing”, or “Google Analytics Audiences”). With the help of Remarketing Audiences, we also want to make sure that our ads match the potential interest of the users.

Google AdWords and conversion measurement
We use the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, (“Google”) based on our legitimate interests.
Google is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
We use the online marketing method Google “AdWords” to place ads in the Google advertising network (e.g. in search results, in videos, on web pages, etc.) so that they are displayed to users who have a presumed interest in the ads. This allows us to display ads for and within our online offering in a more targeted manner in order to present users only with ads that potentially match their interests. If, for example, a user is shown ads for products he or she was interested in on other online offers, this is referred to as “remarketing”. For these purposes, when our website and other websites on which the Google advertising network is active are called up, a code is executed directly by Google and so-called (re)marketing tags (invisible graphics or code, also referred to as “web beacons”) are integrated into the website. With their help, an individual cookie, i.e. a small file, is stored on the user’s device (comparable technologies can also be used instead of cookies). This file records which web pages the user has visited, which content the user is interested in and which offers the user has clicked on, as well as technical information about the browser and operating system, referring web pages, time of visit and other information about the use of the online offer.
Furthermore, we receive an individual “conversion cookie”. The information obtained with the help of the cookie is used by Google to create conversion statistics for us. However, we only learn the anonymous total number of users who clicked on our ad and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information that personally identifies users.
User data is processed pseudonymously within the Google advertising network. I.e. Google does not store and process e.g. the name or email address of the users, but processes the relevant data cookie-related within pseudonymous user profiles. I.e. from Google’s point of view, the ads are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who this cookie holder is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymization. The information collected about users is transmitted to Google and stored on Google’s servers in the USA.
For more information about Google’s use of data, settings and opt-out options, please refer to Google’s privacy policy (https://policies.google.com/technologies/ads) and the settings for the display of advertising by Google (https://adssettings.google.com/authenticated).

Google Maps
We integrate the maps of the service “Google Maps” of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The processed data may include, in particular, IP addresses and location data of the users, which, however, are not collected without their consent (usually executed within the settings of their mobile devices). The data may be processed in the USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.

LinkedIn
Within our online offer, functions and contents of the service LinkedIn, offered by LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland, may be integrated. This may include, for example, content such as images, videos, or text and buttons that allow users to express their liking of the content, subscribe to the content creators, or subscribe to our posts. If the users are members of the LinkedIn platform, LinkedIn can assign the call of the above-mentioned content and functions to the profiles of the users there. Privacy policy of LinkedIn: https://www.linkedin.com/legal/privacy-policy.. LinkedIn is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active). Privacy policy: https://www.linkedin.com/legal/privacy-policy, Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out..

Newsletter
If you have signed up for our newsletter with your email address, we will store and use your email address to send you our newsletter with information and advertising about us until you unsubscribe from our newsletter.
For our newsletter service, we use the newsletter service “Mailchimp” of Rocket Sience Group LLC, 675 Ponce de Leon Ave NE, Suite 5000 Atlanta, GA 30308.
If you enter your e-mail address to receive the newsletter, it will first be stored by MailChimp for the purpose of sending the owner an e-mail in which he/she can confirm the subscription to the newsletter mailing (“double opt-in”). After such confirmation, the email address will be stored permanently at MailChimp until you have unsubscribed from receiving the newsletter or it is deleted by us. MailChimp stores the date of the registration as well as the IP address under which the registration took place. A further use of your IP address does not take place.
We would like to point out that the data collected and used via MailChimp is stored and processed on computers in the USA. By agreeing to receive our newsletter, you agree to this. In addition, we have concluded a data processing contract with MailChimp based on the so-called EU standard contractual clauses. Your e-mail address will not be passed on to third parties in any other way.
You can unsubscribe from our newsletter at any time. An unsubscribe link is included in every email containing our newsletter. You can also revoke your consent to the use of your e-mail address for the future at any time. Please use the contact options given below for this purpose.

Your rights
You are generally entitled to the rights of information, correction, deletion, restriction, data portability, revocation and objection. If you believe that the processing of your data violates data protection law or that your data protection rights have otherwise been violated in some way, you can complain to the supervisory authority.
You can reach us at the following contact details:

Performance Fox Ltd.
Grosspeter plant 29
Grosspeter Tower, 21st floor
4052 Basel
info@faktor-k.ch