To create personas, there are several approaches. One way is to get to know the target group in detail through interviews and surveys. For example, questions can be asked about age, gender, occupation, income, hobbies and purchasing behavior. This way, you get valuable information about the target group and can then incorporate it into the persona.
Another option is to analyze existing data, such as customer data or statistics. Here you can see, for example, which products are particularly in demand and which target group is behind them.
It is important to create personas that are as detailed as possible. Here, for example, you can also specify names, photos and even hobbies of the personas. This makes it easier to put yourself in the shoes of the target group and respond more specifically to their needs.
Once created, personas can be used as a basis for developing marketing strategies and products. Here, for example, you can adapt the language and images to the target group or develop targeted offers and actions for the respective persona.
Overall, creating personas is an important step in getting to know the target group in detail and targeting their needs. By creating personas, you can ensure that marketing strategies and products are aligned with the target audience and will therefore be more successful
Personas must be validated
Personas cannot be defined from an internal perspective. The point of this concept is to validate clearly, not to make estimates, but to use analyses, surveys and key figures to find out what this person – the customer – is really like, what makes them tick and what moves them.
With a customer-focused business strategy, you prioritize the needs of your customers. You can recognize a company that values customer focus by the way it promotes a certain corporate culture. The goal is to improve customer satisfaction and build and deepen stronger relationships with customers. The first step to better respond to customers is clear personas. These help to better understand the customers.
Defining target audiences is about figuring out to know the characteristics of your target audience. Characteristics such as gender or place of residence play just as important a role as the question of what wishes, problems or needs your target group has.
Make use of the creation of different personas.
Personas can be located not only in marketing, but in all areas of the company.
As a company, you want to convince people. This can only be achieved if you know these people and their personal needs, goals and challenges as well as possible. With a persona definition you manage to clearly segment your target groups. A key success factor here is to precisely inquire about and validate the buying behavior and needs of the personas.