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  • Nespresso: Customer Service Optimization

    We improved the service touchpoints for Nespresso based on data analyses and strengthened the customer orientation of service employees in Switzerland through workshops.

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  • Oikocredit: Customer Journey and Data Driven Marketing

    Faktor K developed targeted, data-based marketing strategies for Oikocredit. These personalization measures led to a significant increase in customer engagement.

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  • RE/MAX: Marketing conception and implementation

    Faktor K developed a marketing strategy for four target groups, improved lead generation through an eCommerce concept and optimized website and marketing mix.

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Being there where it counts

Regardless of industry, location or size: It’s all about you, our client. And about your customers.

Optimize persona definition and WKZ project along the customer journey

Target group analysis website and eCommerce optimization

Marketing strategy and eCommerce concept with customer focus

Customer journey analysis plus new website in collaboration with Mind Studios

CX concept incl. Personas and customer journey for customer service optimization

Conception and design of the personas

Consulting and coaching Customer focus

Customer journey concept for new website

Consulting and conception of internal customer journey of IT

Customer Journey Analysis and Data Driven Marketing

New website and SEO with customer journey analysis in cooperation with Mind Studios

Customer journey analysis for conversion optimization and customer focus

Customer Journey Private Customers and B2B Customers Workshop

Customer journey and touchpoint analysis subscribers in collaboration with Mind Studios

eCommerce, online marketing and website optimization

Personas, marketing strategy and social media concept with customer centricity

Thoughtful, targeted, orchestrated: Collaboration that gets you ahead

We optimize your customer focus by jointly developing individual solutions for your success: A team of experts works together with you to develop customer journey mappings, create data analyses and quickly design successful marketing, eCommerce and sales measures that your customers love.

  • Zitat

    I have come to know Faktor K as absolute marketing professionals. The customer is the focus and with a lot of commitment and hands-on mentality our projects were driven forward and implemented.

    Sabine Engler

    Head of Customer Engagement, Manor AG

  • Zitat

    With Faktor K's professional help, we developed the internal customer journey for the often complex IT projects. Only those who manage to implement IT projects in a simple, understandable and structured way will have motivated and happy customers.

    Thomas Maag

    Head of Network & Infrastructure Services, Energiewerke Zürich

  • Zitat

    Based on focus interviews, customer surveys and data, Faktor K defined new, valid personas for us. The cooperation with Faktor is at eye level, is always oriented towards practice and guarantees 100% feasibility.

    Luke Vasvary

    Head of Marketing Communications & E-Commerce, melectronics

  • Zitat

    Working with Faktor K is a great pleasure. We are thrilled with the meaningful content and high-quality design of the personas. We see clearly. that everyone in the company can work so much better with the personas.

    Daniel Walder

    CEO, Walder Schuhe

  • Zitat

    It is important to us to focus on our customers. Based on analyses and consumer surveys, Faktor K developed concrete fields of action and over 80 actionable measures for us to further improve our customer journey in the Swiss market.

    Ardian Berisha

    Managing Director Reuter CH AG

From the experts for you: our experts for your customer orientation

Our team consists of industry experts with years of experience. Interdisciplinary teams are assembled according to your company’s needs. We believe passionately in what we do and communicate empathically and at eye level.