Nespresso: Customer Service Optimization
We improved the service touchpoints for Nespresso based on data analyses and strengthened the customer orientation of service employees in Switzerland through workshops.
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Oikocredit: Customer Journey and Data Driven Marketing
Faktor K developed targeted, data-based marketing strategies for Oikocredit. These personalization measures led to a significant increase in customer engagement.
RE/MAX: Marketing conception and implementation
Faktor K developed a marketing strategy for four target groups, improved lead generation through an eCommerce concept and optimized website and marketing mix.
Being there where it counts
Regardless of industry, location or size: It’s all about you, our client. And about your customers.
Optimize persona definition and WKZ project along the customer journey
Target group analysis website and eCommerce optimization
Marketing strategy and eCommerce concept with customer focus
Customer journey analysis plus new website in collaboration with Mind Studios
CX concept incl. Personas and customer journey for customer service optimization
Conception and design of the personas
Consulting and coaching Customer focus
Customer journey concept for new website
Consulting and conception of internal customer journey of IT
Customer Journey Analysis and Data Driven Marketing
New website and SEO with customer journey analysis in cooperation with Mind Studios
Customer journey analysis for conversion optimization and customer focus
Customer Journey Private Customers and B2B Customers Workshop
Customer journey and touchpoint analysis subscribers in collaboration with Mind Studios
eCommerce, online marketing and website optimization
Personas, marketing strategy and social media concept with customer centricity
Thoughtful, targeted, orchestrated: Collaboration that gets you ahead
We optimize your customer focus by jointly developing individual solutions for your success: A team of experts works together with you to develop customer journey mappings, create data analyses and quickly design successful marketing, eCommerce and sales measures that your customers love.
I have come to know Faktor K as absolute marketing professionals. The customer is the focus and with a lot of commitment and hands-on mentality our projects were driven forward and implemented.
With Faktor K's professional help, we developed the internal customer journey for the often complex IT projects. Only those who manage to implement IT projects in a simple, understandable and structured way will have motivated and happy customers.
Based on focus interviews, customer surveys and data, Faktor K defined new, valid personas for us. The cooperation with Faktor is at eye level, is always oriented towards practice and guarantees 100% feasibility.
Working with Faktor K is a great pleasure. We are thrilled with the meaningful content and high-quality design of the personas. We see clearly. that everyone in the company can work so much better with the personas.
It is important to us to focus on our customers. Based on analyses and consumer surveys, Faktor K developed concrete fields of action and over 80 actionable measures for us to further improve our customer journey in the Swiss market.