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Faktor K instead of Schema F for your customer focus

Do you really always focus on the needs of your customers? At Faktor K, the K stands for customer. We are convinced that the success of a company depends on customer orientation. Our strength is using tools like customer journey analytics, personas, and personalized marketing to optimize all of your company’s touchpoints with customers in a way that creates uniqueness.

Our solutions for you
Understanding customer needs
Personalized marketing
Optimize eCommerce
Improve customer journey
Develop marketing strategies
Transformation customer orientation
https://vimeo.com/836623893/1fde2d30f7

Effective from experience: our tools for your success

For us, people – and therefore your customer – are in the foreground. Our years of hands-on experience in marketing, sales and eCommerce will get you on track. We go far beyond customer experience management, customer journey analyses and touchpoint optimization. We see ourselves as a consulting agency with strong implementation. Therefore, we do not offer academic concepts, but solutions that are different and that you can implement directly.

Competencies

Being there where it counts

Regardless of industry, location or size: It’s all about you, our client. And about your customers.

Optimize persona definition and WKZ project along the customer journey

Online Marketing and Social Media Consulting in cooperation with Mind Studios

Social media and e-mail strategy according to Customer Centric principles

Marketing strategy and eCommerce concept with customer focus

Marketing strategy based on customer journey together with Mind Studios

Customer journey analysis plus new website in collaboration with Mind Studios

CX concept incl. Personas and customer journey for customer service optimization

Conception and design of the personas

Consulting and coaching Customer focus

Customer journey concept for new website

Consulting and conception of internal customer journey of IT

eCommerce and online marketing optimizations

New website and SEO with customer journey analysis in cooperation with Mind Studios

Customer journey analysis for conversion optimization and customer focus

Customer journey and touchpoint analysis subscribers in collaboration with Mind Studios

eCommerce, online marketing and website optimization

Application development with Customer Journey & Design Thinking with Mind Studios

Personas, marketing strategy and social media concept with customer centricity

Thoughtful, targeted, orchestrated: Collaboration that gets you ahead

We optimize your customer focus by jointly developing individual solutions for your success: A team of experts works with you to develop customer journey mappings, create touchpoint analyses and quickly design successful marketing, eCommerce and sales measures that your customers will love.

  • Zitat

    I have come to know Faktor K as absolute marketing professionals. The customer is the focus and with a lot of commitment and hands-on mentality our projects were driven forward and implemented.

    Sabine Engler

    Head of Customer Engagement, Manor AG

  • Zitat

    With Faktor K's professional help, we developed the internal customer journey for the often complex IT projects. Only those who manage to implement IT projects in a simple, understandable and structured way will have motivated and happy customers.

    Thomas Maag

    Head of Network & Infrastructure Services, Energiewerke Zürich

  • Zitat

    Based on focus interviews, customer surveys and data, Faktor K defined new, valid personas for us. The cooperation with Faktor is at eye level, is always oriented towards practice and guarantees 100% feasibility.

    Luke Vasvary

    Head of Marketing Communications & E-Commerce, melectronics

  • Zitat

    Working with Faktor K is a great pleasure. We are thrilled with the meaningful content and high-quality design of the personas. We see clearly. that everyone in the company can work so much better with the personas.

    Daniel Walder

    CEO, Walder Schuhe

  • Zitat

    It is important to us to focus on our customers. Based on analyses and consumer surveys, Faktor K developed concrete fields of action and over 80 actionable measures for us to further improve our customer journey in the Swiss market.

    Ardian Berisha

    Managing Director Reuter CH AG

From the experts for you: our experts for your customer orientation

Our team consists of industry experts with years of experience. Interdisciplinary teams are assembled according to your company’s needs. We believe passionately in what we do and communicate empathically and at eye level.

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